Archive for August 2021

A quick search on the differences between transactional email and traditional marketing email shows that the distinction between the two is often blurred. This is especially true when it comes to the regulatory requirements for these types of email, which vary greatly between countries. Transactional email generally has fewer restrictions on its use, providing more uses cases and opportunities for increasing revenue. This type of email also has its own set of applications and best practices.

This article describes the differences between custom software and off-the-shelf software, primarily for the purpose of an organization selecting their software acquisition path. Understanding the differences between custom and commercial off-the-shelf software (COTS) is the first step in deciding on the option that meets your organization’s software requirement. The distinction between these two types is becoming blurred as today’s businesses continue to combine the two types with increasing frequency.

Outsourcing is an approach to software development in which the client organization partners with a third party to develop the software, as opposed to developing it with and in-house team. US companies historically used outsourcing as a means of cutting costs by hiring workers in other countries to perform jobs requiring little skill for low wages. However, outsourcing has evolved since then to include skilled work like software development, such that sustained growth is now the driving factor. Cost saving still remains an important motivation of outsourcing, but it's no longer the only advantage. Software outsourcing strategies fall into three general categories, including on shoring, off shoring and near shoring.