Data Management

How to Eliminate Customer Data Duplication and Inconsistency for Good

By: Bryan Reynolds | 24 June, 2025

This comprehensive article tackles the widespread business issue of inconsistent and duplicated customer data, examining its root causes, financial and operational consequences, and strategic remediation tactics. It outlines a three-phase resolution framework: initial assessment, intensive data cleansing, and long-term preventative practices including master data management, data governance, stewardship, and enabling technology. With practical guidance, actionable steps, and visual tables, the piece serves as a detailed roadmap for transforming flawed data environments into trustworthy, streamlined, and strategic data ecosystems.

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