Spearheading Lead Generation and CRM for Herbalife

In 2003, we were contracted by the largest distributor of Herbalife to construct a lead generation CRM and downline management platform for the organization.

The system was multi-language and accounted for the hierarchical structure of the MLM industry, and dynamically generated lead inquiry pages. The lead generation and marketing portion of the system was so reliable, it became the leading trusted
system of record for third party lead providers.